(Forbes) – Topline: After a longer-than-expected delay—full of confusing messages and missed release dates that kept fans guessing, Kanye West’s highly anticipated ninth studio album, “Jesus is King,” was finally released on Friday—but has divided fans and met with mixed reactions.
Key background: Originally slated for a release on September 27, the album’s release kept getting pushed back, causing some frustration among fans but also building anticipation to a boiling point. Earlier this week, the 42-year-old rapper tweeted out the tracklist on Thursday evening, in conjunction with the album’s companion documentary that began playing in theaters.
“Jesus Is King” failed to drop as scheduled at midnight, however, with Kanye tweeting that he was still “fixing mixes” up until the last possible moment, when it finally dropped on Friday
Surprising Fact: With its gospel theme and explicitly Christian approach, “Jesus Is King” is Kanye’s most overtly religious album to date, and has subsequently met with mixed reactions.
This comes as no surprise, however, given the amount that the rapper has talked about Jesus recently.Today In: Money
Tangent: Kanye, who has been featured in Forbes on multiple occasions, mentions the publication in his song “On God.” In 2019, he ranked 3rd on the Forbes list of the world’s highest paid entertainers.
Kanye currently has a net worth of $150 million, according to the latest Forbes estimates.
Big number: A variety of reasons, including Kanye’s thorough promotions and confusing, yet effective marketing techniques, point to “Jesus Is King” outselling his last album, “Ye.” It’s already the number one album on display in Apple Music, and the song “Follow God” is currently ranked as the hottest track on the music streaming service.